Report On Business - Marketing RSS feed

When controversy rears its head, sponsors run for cover

Thu, 19 Aug 2010 19:30 -0400

Offensive comments mark end of Dr. Laura’s radio show as activists target advertisers

Canada’s anti-attack ad culture

Thu, 29 Jul 2010 19:00 -0400

Whatever the reason for a dearth of marketing smackdowns on this side of the border, some argue it’s a lost opportunity for advertisers

British ad watchdog bites over broadband claims

Fri, 6 Aug 2010 6:00 -0400

Rules against British Telecom’s claim of ‘instant’ broadband

Everybody loves an underdog

Thu, 5 Aug 2010 18:55 -0400

Research shows that consumers bond easily with scrappy upstarts, and companies can leverage the story of their origin long after they’ve grown

Sex sells. No, wait. Maybe it doesn’t

Thu, 15 Jul 2010 18:19 -0400

For years developers have used sex and lifestyle images to sell real estate, but some industry insiders say it doesn't work and are calling for a more genuine approach

No census? No problem. Bring on the marketing surveys!

Thu, 15 Jul 2010 18:20 -0400

Plus, peace through advertising, your brain on advertising, and Queen Elizabeth II as an advertising sensation

Old Spice Man gets personal

Thu, 15 Jul 2010 18:27 -0400

The man your man could smell like takes things to a whole new level, and Boost gets a slap down

Viral marketing, mobile advertising, and Atlas Shrugged

Fri, 27 Aug 2010 6:00 -0400

Dispatches from the world of advertising

Sexy shoe site will keep viewers on their toes

Fri, 6 Aug 2010 6:00 -0400

Interactive ad for Five Fingers features models baring all but their feet

Porsche and Gandhi

Thu, 8 Jul 2010 18:55 -0400

Plus poor Germany, sex in the skies and TV rules

Survey points to a generation gap over corporate social responsibility

Tue, 31 Aug 2010 18:58 -0400

Younger consumers less concerned with company’s reputation, findings suggest

Happy together: art and outdoor advertising

Thu, 26 Aug 2010 19:27 -0400

Advertisers are offering – or seeing their outdoor spaces co-opted – for art projects. It not only generates goodwill in communities, it can also generate valuable contracts

The world according to LeBron

Fri, 9 Jul 2010 23:46 -0400

Impact of two-time NBA most valuable player's decision to leave Cleveland has far-reaching consequences, and not just in sports

Not so crazy about Mad Men

Fri, 30 Jul 2010 6:00 -0400

With all that promotion, you’d think more would have tuned in

Gallows humour for a worthy cause

Thu, 8 Jul 2010 18:54 -0400

And a Toronto agency zig zags into the sunset